Your privacy is important to Directra. We adhere to Canadian data protection laws to safeguard your information.

General Privacy Information

Directra is dedicated to maintaining the confidentiality and security of personal information provided during executive coaching and leadership training sessions. We collect and use personal data strictly according to relevant privacy legislation applicable in Canada.

2026-03-16 Directra 72 Queensway Drive, Saint Jacobs ON N0B 2N0, Canada [email protected]
01

Definitions

This section explains the terms used within our privacy policy to help you understand how we handle your personal data.

Personal data refers to any information that can identify an individual directly or indirectly, such as name, email address, or contact details. Processing means any operation performed on personal data, including collection, storage, use, or disclosure. Users are individuals who visit our site or participate in Directra's executive coaching and leadership training programs. The service includes all executive coaching and leadership development offerings provided by Directra through the directra.club platform. Cookies are small files stored on your device to improve website functionality and user experience.
02

Data Collection

Directra collects certain data to provide, maintain, and improve our coaching and training services effectively.

Data Provided by Users

When you register or communicate with us, we may collect the following information:

  • Full name and contact details such as email address and phone number.
  • Company and job position to tailor coaching sessions appropriately.
  • Feedback and preferences regarding training programs.
  • Billing and payment information for service transactions.
  • Communication records and inquiries sent to Directra.
  • Any additional information voluntarily shared during coaching sessions.

Automatically Collected Data

During your interaction with our website and services, we automatically gather certain technical data such as:

  • IP address and browser type for website security and analytics.
  • Device information and operating system details.
  • Usage data such as pages visited and time spent on each.
  • Cookie identifiers and similar tracking technologies.
  • Log files generated by server access.
  • Referral URLs and interactions with ads or marketing content.

Third-Party Data Sources

Directra may receive personal data from authorized third parties to enhance our service delivery, including:

  • Professional networking platforms for verifying credentials.
  • Payment processors for managing billing securely.
  • Analytics providers to improve website and service functionality.
03

Purposes of Data Processing

We use personal data for the following purposes to ensure effective coaching and user experience:

  • Providing and customizing executive coaching and leadership training services.
  • Managing customer accounts and billing processes.
  • Communicating updates, offers, and relevant information about Directra’s services.
  • Analyzing usage patterns to enhance program content and delivery.
  • Ensuring compliance with legal and regulatory requirements.
  • Protecting against fraud and unauthorized access.
  • Conducting customer satisfaction surveys for ongoing improvement.
  • Supporting users with technical issues or inquiries.

Legal Basis for Processing Personal Data

Directra processes personal information under the following lawful grounds:

  • Performance of a contract to deliver coaching and training services.
  • Compliance with legal obligations applicable in Canada.
  • Legitimate interests in improving service quality and security.
  • User consent granted explicitly for specific data uses when required.

Compliance with Privacy Regulations

Directra aligns with privacy principles promoting transparency, fairness, and security of personal data.

  • Collection limitation and data minimization practices.
  • Rights to access, correction, and deletion of personal data.
  • Data security measures to prevent unauthorized access.
  • Clear communication about data usage and user rights.
  • Processes to handle data breach notifications appropriately.
  • Regular review and updating of privacy policies and procedures.
04

Use of Cookies

Directra uses cookies to enhance navigation and adapt content to user needs while respecting privacy preferences.

Cookies used include session cookies for website functionality and persistent cookies to remember user preferences.

Cookies are categorized as essential, performance, functionality, and targeting to support various aspects of the Directra site.

Users can adjust cookie settings through their browser or on-site management tools at any time.

See our full Cookie Policy for detailed information and management options.

Data Sharing and Disclosure

Directra shares personal data only with trusted partners and service providers under strict confidentiality agreements.

  • External consultants involved in coaching program delivery.
  • Payment processors handling transactions securely.
  • IT and hosting service providers maintaining website operations.
  • Legal authorities when required by law or court order.
  • Marketing partners with explicit user consent for promotional communications.
  • Data analytics services analyzing aggregated and anonymized information.

International Data Transfers

In some cases, personal data may be transferred outside Canada to facilitate service provision or data processing.

Such transfers are protected by appropriate safeguards including contractual clauses and compliance with applicable regulations.

Data Retention

Directra retains personal information only as long as needed for service provision and legal obligations.

Account information is maintained during active engagements and archived securely thereafter in accordance with retention policies.

Communications and inquiries are stored for a limited period to support client relationships and service improvements.

Technical logs and usage data are retained sufficiently to monitor and address security or operational issues.

Users may request data deletion subject to verification and applicable legal limitations.

Security of Personal Data

Directra implements appropriate technical and organizational measures to protect data against unauthorized access, loss, or alteration.

  • Encrypted communications via SSL on the Directra website.
  • Access controls limiting personnel data access based on roles.
  • Regular audits and security updates to maintain robust defenses.
05

User Rights

Users have rights regarding their personal data which they can exercise by contacting Directra.

  • Right to access and receive copies of collected personal data.
  • Right to correct or update inaccurate or incomplete information.
  • Right to object to data processing or request restriction under certain conditions.
  • You have the right to restrict the processing of your personal information under specific circumstances as outlined by applicable privacy laws.
  • You can request the transfer of your personal data to another service provider in a commonly used, machine-readable format.
  • You have the right to object to the processing of your personal data for direct marketing purposes at any time.
  • You may withdraw consent previously given for any processing activity where consent is the legal basis for such processing.
  • You have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.

How to Exercise Your Privacy Rights

To exercise your rights related to your personal data, please send a detailed request specifying the nature of your request to our privacy team. Include sufficient information to verify your identity to help us protect your personal information.

[email protected]

Directra strives to respond to privacy rights requests within 30 days of receipt. Complex requests might require additional time, and we will inform you accordingly.

Marketing Communications

We may send you promotional content about our services such as executive coaching programs and leadership training updates. You may opt out of receiving marketing communications at any time.

To stop receiving marketing messages, simply click the unsubscribe link in any email or contact Directra to update your preferences.

Privacy of Minors

Directra does not knowingly collect or solicit personal information from individuals under the age of 13 without verifiable parental consent, in compliance with applicable regulations.

Third-Party Links

Our website may contain links to external sites operated by third parties. Directra does not have control over and is not responsible for the privacy practices or content of these external sites.

Updates to This Privacy Policy

We periodically review and may update our privacy policy to reflect changes in legal requirements or our data practices. Updated policies are posted on our website with the effective date.